FaceTecautomated facial customisation platform

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The Company

The company was formed in April 2008 to commercialise a digital marketing platform (FaceTec) that uses patented facial recognition technology which enables the large scale automated personalisation of digital advertising, communication and content for brands, marketing agencies and advertisers. FaceTec Ltd has been formed by John Bickley the CEO of Genemation Ltd, which was spun-out of The University of Manchester’s medical imaging division in 2002 which granted Genemation a commercialisation licence for facial recognition algorithms and associated software libraries. Genemation and The University funded a number of successful patent applications and more recently Genemation acquired the rights to commercialise University research funded by Toyota Europe which will be jointly patented by FaceTec and Toyota Europe. Genemation Ltd was funded mainly by Manchester Technology Fund (MTF), North West Equity Fund (NWEF), Liverpool Seed Fund (LSF) and the CEO. At the end of March 2008 FaceTec Ltd acquired all the assets and IP owned by Genemation Ltd.

   

Team

John Bickley - Founder
John joined the company in January 2003. Prior to Genemation he was Senior Vice President, EMEA for Celoxica, a spin-out from Oxford University . From 1992 to 2000 John worked in the video games industry for Psygnosis, a UK based video games company. He joined when it was privately owned and worked with the founders to sell the company to Sony in 1993. Psygnosis went on to become Europe 's largest video games development and publishing company. John was also involved in running the publishing division for Psygnosis's sister company, Sony PlayStation Europe. Before joining the video games industry John was managing director of CIC Video, a joint venture company owned by Paramount Pictures and Universal Studios.

Technical Support Team:

Chris Taylor - Professor of BioPhysics - The University of Manchester
Chris was awarded a Ph.D. (1972) and B.Sc. (1967) from Manchester University. He has been awarded some £18.5M in funding to support his research and has published 318 full papers In the 1970’s and 80’s he developed specialised computer architectures allowing programmable analysis of high-resolution images. Magiscan 1 and 2, and the VM1, were developed and were commercially exploited and created a new market. Chris set up the Wolfson Image Analysis Unit in 1977 which developed important applications including a chromosome analysis system, sold widely to cytogenetics laboratories and the forerunner of many systems used routinely today; an asbestos counting system adopted by the Health and Safety Executive as a standard against which other counting methods were judged; an inspection system for brake assemblies, installed on a VW production line which remained in continuous use for over 10 years. He developed algorithms representing shapes and spatial relationships of variable objects, such as the structures in medical images or manufactured assemblies. Chris is a member of the IT and Electronics panel and of the Health and Life Sciences panel of the UK Foresight Programme. He chaired the working party on health informatics, with representation from the NHS, academia and industry (both IT and pharmaceuticals). He is Chair of UK Institute for Health Informatics UK-IHI, involving over 200 organisations from the NHS, academia and industry. Chris was awarded an OBE for services to health and Foresight (2000). He is a Distinguished Fellow of the British Machine Vision Association (2003) and a Distinguished Fellow of the International Association for Pattern Recognition (2004).

Tim Cootes - Professor of Computer Vision - The University of Manchester
After completing a degree in Maths and Physics at Exeter University, and a PhD in Civil Engineering (studying a storm sewer overflow) at Sheffield City Polytechnic, I joined the University of Manchester in 1991. I began as an RA, working with Prof Chris Taylor on modelling industrial components. I was awarded an SERC Postgraduate fellowship in 1993, and an EPSRC Advanced Fellowship in 1995. I became a Lecturer in ISBE in June 2001, and was promoted to Senior Lecturer in October 2002. I became a Reader in Computer Vision in August 2005, and was appointed as a Professorial Research Fellow in August 2006. My research has concentrated on constructing statistical models of the shape and appearance of objects in images and in developing algorithms to match such models to new images. We have applied these models to many problems in the industrial and medical domains, and to the interpretation of facial images.

FaceTec Company Details:

Company registration no: 6545725
Registered in the UK

 

 




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