FaceTec™ is a digital marketing platform that uses patented facial recognition technology to enable the large scale automated personalisation of digital advertising, communication and content for brands, marketing agencies and advertisers.

FaceTec™ Personalisation Platform Summary:

• Images can be uploaded from any digital device or source, e.g. mobile phone, webcam, digital camera, EyeToy™, website (Facebook®, FlickR™, MySpace™ etc).
• FaceTec™ can automatically find and modify 100’s thousands of images, each in less than two seconds.
  
• FaceTec™ can be easily scaled across multiple servers to handle large data volumes.
  
• FaceTec™ has been ‘wrapped’ as an HTTP server app enabling easy integration with other web server applications, including mobile networks.
  
• There are FaceTec™ Facebook® and Flickr™ applications.
  
• Micro payments, e.g. SMS charging, can be built into customised versions of FaceTec™
  
• FaceTec™ will automatically distribute resultant images to one of more locations, e.g. mobile phone and website.

There is no limit to the way the Facetec platform can be used by marketeers to personalise advertising, communication and digital content.

These are just some basic examples of user’s images being automatically embedded in branded imagery, thereby enabling brands to engage with their audience in a personalised manner within the Web 2.0 world.